Books published by publisher Arrow Books Ltd

What is that makes urban myths so persistent but many everyday truths so eminently forgettable? How do newspapers set about ensuring that their headlines make you want to read on? And why do we remember complicated stories but not complicated facts? In the course of over ten years of study, Chip and Dan Heath have established what it is that determines whether particular ideas or stories stick in our minds or not, and "Made to Stick" is the fascinating outcome of their painstaking research.Packed full of case histories and thought-provoking anecdotes, it shows, among other things, how one Australian scientist convinced the world he'd discovered the cause of stomach ulcers by drinking a glass filled with bacteria, how a gifted sports reporter got people to watch a football match by showing them the outside of the stadium, and how high-concept pitches such as 'Jaws on a spaceship' ("Alien") and 'Die Hard on a bus' ("Speed") convince movie executives to invest vast sums of money in a project on the basis of almost no information. Entertaining and informative by turns, this is a fascinating and multi-faceted account of a key area of human behaviour. At the same time, by showing how we can all use such cleverly devised strategies as the 'Velcro Theory of Memory' and 'curiosity gaps', it offers superbly practical insights, setting out principles we all can adopt to make sure that we get our ideas across effectively.

The explosive conclusion of The New Jedi Order series sees the New Jedi Order and the newly formed Galactic Federation of Free Alliances coming together to vanquish at last the horrific Yuushan Vong invaders. The key to ending the war lies hidden in the past, and it is up to Luke Skywalker and his nephew Jacen Solo to unravel the mystery and figure out how to use it to bring the war to a peaceful and optimistic end.

Venetian cop, Commissario Guido Brunetti, wonders whom he knows to bring pressure on a local government department, to investigate the lack of official building approval on his apartment. But when that same official phones him at work, clearly scared by some information he plans to give Brunetti, and is later found dead after a fall from scaffolding, something is clearly wrong, something with far greater implications than the fate of Guido's own apartment. Brunetti's investigations take him into the unfamiliar areas of Venetian life - drug abuse and loan sharking - while the deaths of two young drug addicts, and the arrest and release of a suspected drug dealer, reveal, once again, what a difference it makes in Venice to have 'Friends in High Places'.

Thousands of years before the rise of Darth Sidious and Darth Vader, the Old Republic was rife with the evil Sith, who were a constant thorn in the side of the Jedi. But greed and hunger for power were eating away at the Sith Order, destroying it from within. In the midst of this rose a new Sith, Darth Bane, who recognized that the Sith Order would fall if nothing was done. Thus it was he who, learning to cultivate patience and cunning, hid from the strife until it was over, and then rose to become the most powerful Sith Lord ever. This is the story of the transformation of Des, a young miner, into the legendary Sith Lord Darth Bane. Des - like many of the disenfranchised who live on the Outer Rim - is disillusioned with the stagnancy of the Old Republic. When the Sith unite to bring the Republic down, Des is one of many to join their cause. His heroism and skill in battle - along with his remarkable connection to the Force - draw the notice of the Sith Masters, and Des eventually finds himself studying at the Sith Academy on Korriban. He takes the name of Bane and, amidst the deception and back-stabbing of the other students, he learns to unlock his latent dark-side talents. As his power grows, Bane realizes the Sith have lost their way. Under the leadership of Lord Kaan and his Brotherhood of Darkness, the Sith have turned their back on the true nature of the dark side. Through manipulation, cunning and strength, Bane destroys Kaan's Brotherhood and wipes out all the other Sith so he can found a new Order based on the rule of two: one Master, one apprentice.